Publishing in Brazil


Sandra Reimao
Universidade de São Paulo. Escola de Comunicações e Artes
Juliet Attwater
Universidade de São Paulo. Escola de Comunicações e Artes


Editoração - Brasil, Mercado editorial - Brasil


Having as an initial assumption the assertion that the act of buying a book indicates a cultural demand on the part of the buyer or potential reader, and assuming the correlate affirmation that the most prominet book in a determined society in a given time can indicate its cultural dominants, the book Mercado Editorial Brasileiro analyzes the sales of best-selling Brazilian authors in the 1960s, 1970s, and 1980s. In order to outline the thematic profile of the voluntary purchase choices of books from 1960 to 1990, this work uses three instruments: 1) general quantitative data on the Brazilian publishing market; 2) annual best-selling book listings published in newspapers and magazines - used as vague indicators of dominant themes and concerns in the population sector that has access to books; 3) historical and conjunctural data that help to clarify sales data. The result is an analytical approach to readers' preferences and their correlations with the social, political and cultural contexts of the country between 1960 and 1990.


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julho 22, 2019

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ISBN-13 (15)